Clarify the positioning of the initiative

If the purpose of the approach is not clear, it will be more challenging to persuade your target audiences. Here are a few ideas to help clarify the significance of the approach and better integrate it into the existing system:

• Conduct a mapping of the company's tools, outlining the objectives of each tool and detailing the contents of each one. Then, consider clarifying the positioning of the various tools and, importantly, grouping the Articles more logically according to usage.

• Present this vision to your users to simplify their daily tasks!

• Differentiate audiences in terms of communication (what interests one group may not interest another). Put yourself in the shoes of your target audiences and communicate specifically what has been designed for them. For instance: for an employee on a production line, the added value is access via the mobile application to machine cleaning procedures, while for HR at headquarters, it offers an opportunity to distribute essential information to all employees more easily.

• Launch a campaign featuring testimonials from satisfied users in a short video format; being persuaded by your peers often has a stronger impact.

• Conduct a survey of the target population to understand the most commonly utilised features and gather feedback on what they like or dislike, as well as what they need or do not need. This will clarify the positioning of the tool and enhance its effectiveness.

• Present and advocate for the solution at various meetings to explain its usage and potentially encourage other departments or teams to join the process.

• Conduct a survey to identify the five essential pieces of information that employees need on a daily basis.

• Engage the sponsor or management to use the platform as a strategic vehicle for communicating information, clearly affirming the positioning and value of the tool by demonstrating its benefits through examples.