Involve your users
Hold workshops on the platform name and objectives, then feature colleagues.
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Conduct a report on your operating sites or offices. A few short videos, some photos, or testimonials from employees in the field can truly enhance the platform and encourage the development of users who manage your core business on a daily basis.
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Create a portrait of your employees, featuring one biography each week. Highlight their expertise and contributions.
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Prepare workshops to engage users in decision-making (platform name, objectives, roles, etc.). Throughout the project, feel free to organise feedback sessions to demonstrate your commitment to users and keep the platform evolving.
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Organise a photo shoot to collect profile pictures and discuss your project.
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Involve your employees in a teaser video or a commitment video after the launch; they will take pride in having contributed to the initiative and will become even better ambassadors for it.