Analytics at article level
See who reads an article, and how its invitations and broadcasts perform.
Updated on 6 October 2026
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Open the article and click the three dots at the top.
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Click "Analytics".
The "Analytics" tab opens, next to "Permissions" and "Versions".
At the top, four key figures cover the last 365 days:
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Total views
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Unique views: the number of different readers.
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Comments
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Likes
Click the number under "Unique views", "Comments" or "Likes" to see the list of people. For example, the list of readers shows who has actually read the article.
Below, choose the period: "7 days", "30 days" (the default), "6 months", "12 months" or "Custom". The charts and tables below use this period:
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Total views trend: all the views of the article.
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Unique views trend: the views by different readers.
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Invitations to read: the invitations sent for this article, with the sender, the date, the number of recipients and the reach. The reach is the share of recipients who read the article after the invitation.
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Broadcasts: the email broadcasts of the article, with the sender, the date, the number of recipients and the reach.
To download the data of a chart, click the menu in its top right corner.