Marking the occasion on launch day can provide a strong starting signal for the new approach. Here are some ideas:
Choose a momentum that aligns with a company event, such as a strategic seminar, team-building day, annual conference, Christmas dinner, etc.
Organize an event dedicated to the process. This could include a morning of work and reflection on knowledge capitalization, strategic intelligence, and collaboration, followed by an afternoon that showcases the arrival of the tool to initiate new work processes.
Host a plenary conference featuring a message from management to officially launch the new sharing dynamic. Consider inviting external guests to provide a broader strategic vision of the approach.
Display a video presentation of the tool on the home portal to inform everyone about the new platform's arrival.
Place promotional items in the colors of the new platform on each desk to commemorate the occasion. For instance, distribute mugs during the traditional annual seminar featuring the platform's name and an encouraging slogan to motivate people to connect.
Post posters with the QR Platform Access Code throughout the company during launch week, allowing everyone to quickly connect via mobile.
Arrange a corporate photo session at the reception desk to encourage users to upload a professional profile photo.
Place small (Belgian) chocolates or cupcakes on desks with an invitation message to join the process, accompanied by a catchy slogan such as "Take a break to connect to Elium." For our customer, the chocolates were also distributed to all decentralized work sites thanks to coordination with the cleaning teams!
Stick posters on toilet mirrors featuring a circle around a face with the message: "From now on, also have your profile on Elium."
Set up smoothies, cakes, and fruit printed with the platform logo in the cafeteria or common area to intrigue and promote the tool.
Display messages on screens in offices, corridors, and other common areas.
Show messages on the home page of each computer on the day of the launch.