Make a map of the articles that people often look for and that are difficult to access, by means of a survey or interviews in order to gather these articles to centralize them on the platform.

Conduct interviews to understand what is not found anywhere else and what causes problems for business experts and professionals in the field.

Conduct a survey that asks for the 5 essential pieces of information that employees need on a daily basis.

Identify experts who would be willing to share their knowledge (through short interviews, brief posts on specific topics, or more formalized procedures for expertise sheets) in order to create added value.

Identify "independent" watchers—those individuals who read and capitalize on a wealth of information in a more personal way and who might be enthusiastic about sharing it.

Ask for opinions on a variety of topics. Feel free to pose questions or seek advice during the activity flow; the debate may engage more users than you might expect.

Take up a news item that impacts your business and connect it with your daily job. You can also ask the community for their opinions on the real consequences of what you have just shared.