Write short and understandable messages. The eye only scans the messages for a few seconds, so they must quickly attract attention.

Tell a simple article; feel free to adopt a very "narrative" style. Highlight a character and use the present tense in these articles instead.

Add emotions to your contributions (humor, sadness, allusion, tribute, etc.). What you feel becomes increasingly important.

Use more adjectives, adverbs, and superlatives. The "spoken" style favors words that add dynamism to the text.

Preferably use the imperative and action verbs (e.g., give your opinion, join us, etc.).

Restructure and reinvent classic sentences, even if it means deviating from formal grammatical rules. Change the order of words, play with punctuation, and use metaphors, neologisms, and other creative techniques.

Propose a catchy question; a question mark often encourages action and reaction.