The FAQ Format: A title that takes the form of a question users want answered is effective. Then, you provide your solution. For example: Do you have [this problem]? Check out these simple solutions or Why does [problem] happen? Mistakes you don’t realize you’re making…

Insider Info: Users appreciate information from knowledgeable authorities, making it a smart strategy to cite industry experts. For example: How leading industry experts [accomplish important goal]. Find out what they have to say… Edge out competitors with these 5 tips from [industry experts].

The Myth-Buster: Many articles clarify common misconceptions within an industry, and a myth-busting headline indicates that you have the right information. For example: Common misconceptions about [industry] that are holding back your [outcomes, e.g., sales, conversions, opt-ins, etc.] or 5 common strategies that actually hurt [outcomes, e.g., customer relations, profitability, bottom line, etc.].

Top of the Charts: Users appreciate lists because they present information in an easily digestible way. Top 5 reasons [this problem happens, e.g., customers are leaving you, your sales are dropping, your web traffic is declining, etc.] and what to do about it or 10 ways to boost your [outcomes, e.g., sales, leads, client conversions, etc.].

The Fear-Monger: Tapping into people’s fears is an effective way to garner interest in your topic. Often, these headlines will offer the reader a glimmer of hope. Is [industry, e.g., the real estate industry, social media, coaching, etc.] dying? How you can prepare. Are you paying too much for [service]? Be a smarter consumer with these 5 tips.

Emotional Appeal: Often, people feel compelled to click a link because it appeals to their sense of human connection. If you create articles that engage people on an emotional level, ensure your headline reflects that. Your relationship with [social phenomenon] is important. 5 ways you can [help reach goals, e.g., engage potential clients, reach more customers, become more productive, etc.]. [Customer] shares his article on [how product improved his life]. Why people are talking about [current event] and what that means for [your industry]. For example: Why People Are Talking About the Presidential Election and What That Means for the Real Estate Industry.