The success of a platform depends particularly on its dynamism. It is essential to identify articles to post at a regular rate:
Post documents that are on your computer or on a shared drive, but avoid doing so in a messy or unsightly manner. Ensure that the content provides feedback or prompts reactions from readers.
Identify a few colleagues with retained knowledge and information that could be made public, such as personal insights, documents stored on a hard disk regarding specific subjects, or analytical skills and expertise on key topics.
Consider the articles that everyone needs but finds difficult to access, and work on making them more accessible.
Keep in mind that the articles on the platform must be:
Original, slightly unconventional, and innovative compared to what we typically find in content databases or on the intranet.
Of high added value for each of your target audiences. Ask yourself: if I take 5 different people who need to visit this platform, what value do they gain from it?
Familiar, yet presented in a way that offers added value or is more easily accessible than before (for example: official presentation templates, company glossaries, logos to be included in presentations, etc.).
Nowhere else to be found. For instance, an expert who has a dedicated space to share all their specialized knowledge that has not been previously disclosed, or the CEO who communicates directly with employees through a dedicated channel (such as a CEO Blog space).