What to do at this stage?
Adding high value-added content
Structure your platform to enhance this content
Once you have defined the structure of your platform, you will want to fill it with engaging Articles! Indeed, one of the key success factors of an initiative of this kind is to offer attractive, unique, and useful content to your target audiences.
A few golden rules:
Never open a completely empty platform. Although your project may aim to create new communities of practice that do not yet exist, it is not advisable to create them without content and hope that they will be filled.
Do not be satisfied with imports from the existing system. Even if it seems simpler to offer the same content as in the previous database, this will not be enough to create novelty and "attract the chalant". Think about incorporating some new features, whether in terms of ergonomics, the way the information is presented, the social possibilities around the content, or by genuinely adding content that cannot be found anywhere else (we will explore this element in this Article).
To fill your platform with content, several steps should be followed:
Retrieve the existing and import/add it
What are the knowledge bases in your company (shared drive, folder, databases) that are widely used but do not provide complete satisfaction? Define the content that everyone is looking for but that is poorly organized, not very visual, or offers few social opportunities. Insert them into Elium by presenting them more clearly or by offering new features. Grouped import solutions are available, so do not hesitate to ask our teams for help.
Adding original content
Who are the experts in your company who capture information but do not share it? Identify the knowledge and information retained by some collaborators that could be made public, as this will add value to what can be found in Elium. Also, think about the content that everyone needs but cannot be found anywhere (perhaps you need to create it), which is locked in terms of access but could be open to everyone.
For example:
Glossary of company abbreviations and acronyms
The dictionary of terms specific to the field of activity
The presentation of new recruits (previous jobs, training, hobbies, passions, personality, etc.)
The strategic objectives of each department/team
The results achieved by each department/team each quarter
Feedback from experiences after projects
Feedback after participation in conferences/events
Slides and opinions on the training courses offered in the company
Benchmarks on tools/competitors/products/services
Information synthesis documents to assist users in their daily work (practical guides, glossaries, product prices, company-specific acronyms, etc.)
Content posted by management (e.g., corporate values published by the CEO)
Information from management committees or concerning HR issues
Videos of interviews with key individuals in the company
Dare to create content that is out of the ordinary
Post offbeat content that attracts users' attention. This will create anticipation and a desire to return to the platform.
Content published via "corridor noises" or in preview can create interest for the user or news from the coffee machine (more informal knowledge shared by all).
"Absurd" scientific research
Quotes or sentences that encourage reflection
Contests/Quizzes/Treasure Hunts to learn where to find information on the platform and understand the added value of the tool.
Tips and tricks videos addressing the most frequently asked questions on the platform. For example, you could film your screen showing how to find content with certain tags, record your voice over it, and post this useful video.
❗️Attention: Ensure that this remains within the vision and objectives of your project. It would be inappropriate to offer a classified ad space on a platform that aims to make all the group's official documents accessible.
Enhance these Articles
It is not just about adding or importing them; you have to elevate these Articles. A few tips:
Give your content a clear and concise title (short & powerful).
Try to write an introduction/description at the beginning of the content with a few keywords that differ from those in the title.
Add a thumbnail image or highlight the main document.
Create tabs that will allow you to offer interesting filtered views on content (see the next lesson) by product, theme, project stage, etc.
If you have imported a lot of content, consider mass archiving very old content to reduce noise in the search.
Think of your spaces in terms of the content that should be most quickly accessible (for example: create a space for procedures and rules, a space for document templates if there are many).
Collect your content by creating "best of" content, thematic folders, FAQs, etc., to offer your users content that is relevant to their most frequent searches rather than scattered content.
Use emojis to add a visual touch to your content.